Palm Medical Centers
Marketing Manager
Coral Gables, FL - Full Time
Job Overview:
Required Skills/Abilities:
Education and Experience:
Bachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree in Business area highly preferred. Minimum of five years’ work experience in Marketing, Sales, Marketing in Healthcare and/or Digital Marketing. Comparable record of sales leadership experience in the medical sales industry; or a combination of education and work experience. Experience with Microsoft Office Suite and CRMs highly preferred. Valid driver’s license, acceptable driving history, and active, valid personal motor vehicle insurance.
Physical Requirements:
$70K to $100K plus 10% bonus
- Create marketing plan for new centers, providers, and new service lines
- Report on KPIs and marketing performance statistics
- Responsible for managing marketing agency relationships and creating and executing marketing plans
- Compose, develop, and conduct training on marketing activities, strategies, and policies
- Manage internal Graphic Designer to deliver successful campaigns, materials and promo items
- Work closely with the patient outreach teams to provide the event support, direct marketing campaigns and tools for them to market and grow the centers
- Support centers with marketing materials and patient engagement tools
- Build corporate marketing assets to be used in all markets
- Manage external broker and health plan relationships
- Create marketing newsletter, manage database and ensure it grows daily, monthly
- Manage social media community content, reply to comments, and create/update postings regularly
- Work with agency to establish and keep online listings up to date
- Works with external agency to manage online presence and reputation
- Develop and manage internal marketing newsletters
- Manage large marketing budget, reconciliation and forecasting
- Process invoicing and payment of bills for the department
Required Skills/Abilities:
- Excellent verbal and written communication skills
- Excellent sales and interpersonal skills
- Thorough understanding of services offered to members
- Excellent organizational skills and attention to detail
- Proven ability to build and maintain relationships with key stakeholders
- Proficient with Microsoft Office Suite or related software
- Thorough understanding of social media and digital marketing principles and methods used to promote company and attract new member enrollments
Education and Experience:
Bachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree in Business area highly preferred. Minimum of five years’ work experience in Marketing, Sales, Marketing in Healthcare and/or Digital Marketing. Comparable record of sales leadership experience in the medical sales industry; or a combination of education and work experience. Experience with Microsoft Office Suite and CRMs highly preferred. Valid driver’s license, acceptable driving history, and active, valid personal motor vehicle insurance.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer
- Prolonged periods of walking and standing
- Must be able to lift up to 20 pounds at times
- Travel to meet with clients or potential clients will be required on occasion
- 5 to 7 years of experience
- Healthcare marketing experience
- Managing / working with agencies
- Digital marketing knowledge & experience
- Bachelor’s degree
- Microsoft Office and CRM
$70K to $100K plus 10% bonus
